When sparks fly: How a post-merger 1,000+ person company founded a data team

Not every company has a data team in it’s founding five… or even five hundred. It wasn’t until Newfront was nearing 1,000 employees after an M&A event that data became a serious focus. But bringing order to so many distributed systems wasn't easy. Epic migrations, stakeholder clashes, and adventures in activations… the story of how Newfront made the warehouse the center of their universe is the hero story every data team at a larger company needs to hear.