Leveraging the power of RudderStack and dbt, Canadian Football League’s (CFL) data team abstracts the complexity of data in the warehouse and provides their marketing team with highly targeted audiences across a large variety of platforms and data sources. During this session we’ll hear how CFL went from manually sharing CSV files to modeling targeted segments, directly focused on OKRs, in their warehouse.

<p><span data-sheets-userformat='{"2":15233,"3":{"1":0},"10":2,"11":4,"12":0,"14":{"1":2,"2":0},"15":"Calibri","16":12}' data-sheets-value='{"1":2,"2":"Leveraging the power of RudderStack and dbt, Canadian Football League’s (CFL) data team abstracts the complexity of data in the warehouse and provides their marketing team with highly targeted audiences across a large variety of platforms and data sources. During this session we’ll hear how CFL went from manually sharing CSV files to modeling targeted segments, directly focused on OKRs, in their warehouse."}'>Leveraging the power of RudderStack and dbt, Canadian Football League’s (CFL) data team abstracts the complexity of data in the warehouse and provides their marketing team with highly targeted audiences across a large variety of platforms and data sources. During this session we’ll hear how CFL went from manually sharing CSV files to modeling targeted segments, directly focused on OKRs, in their warehouse.</span></p>

San Diego

Online

Head of Product Marketing

Sr. Director, Business Intelligence 

How Canadian Football League’s data team runs winning marketing plays with dbt & RudderStack

dbt at scale

On-demand

Leveraging the power of RudderStack and dbt, Canadian Football League’s (CFL) data team abstracts the complexity of data in the warehouse and provides their marketing team with highly targeted...

Dave Musambi

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