This is just the beginning

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About this talk

Analytics engineering and dbt unlock huge value for all kinds of organisations. For many, that feels like the end goal: replace your legacy tools with a data warehouse and dbt and then … profit! In this talk, we’ll look at themes like metadata, literacy & reusability which have reached a turning point. Your dbt project isn’t the goal, it’s the entry ticket. This is just the beginning of the revolution. It’s an exciting time to be an analyst.

Join the chat in the #coalesce-just-the-beginning channel ( If you’re not yet a member of dbt Community Slack, sign up at

Alan Cruickshank

Changing the world of pet food for good at since 2015 and author of SQLFluff, the SQL linter for humans.

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