The Operational Data Warehouse: Reverse ETL, CDPs, and the future of data activation (Premier Sponsor)

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About this talk

For the last few decades, the data warehouse has mostly been seen as a platform for reporting and analytics, but as the center of gravity for data shifts towards the data warehouse, data warehouses are increasingly being used for operations. Operational use cases for the data warehouse range from predicting flight delays in near real-time to equipping sales and customer success teams with contextual customer data to powering in-app personalization.

In this panel, we'll bring guests ranging from technology executives to data practitioners to discuss how and why companies are using warehouses for operations today, the challenges in operationalizing warehouses, and the technological advancements that could unlock the warehouse to become the de facto data platform for operations.

Join the chat in the #coalesce-hightouch channel ( If you’re not yet a member of dbt Community Slack, sign up at

Ashley Van Name

Data Enthusiast | Snowflake Super-fan | dbt Believer

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