No silver bullets: Building the analytics flywheel

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About this talk

Every company wants to use data to gain a competitive advantage from manufacturing to retail to software. These same companies are investing loads of money in new tooling and hiring data scientists and data engineers. Unfortunately, many data teams are still struggling to deliver that competitive advantage.

Data engineers are spending all their time managing data pipelines and data scientists are spending all their time prepping data and nobody is focused on actually delivering outcomes. This is a problem, and in this talk, I’m going to walk through how investing in analytics engineering was a game-changer for delivering value and how you can convince your organization to invest in this as well.

Join the chat in the #coalesce-analytics-flywheel channel ( If you’re not yet a member of dbt Community Slack, sign up at

Erika Pullum

Erika is an analytics engineer at Aula Education

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