Analytics engineering has made unprecedented volumes of clean, validated data available thanks to the modern data stack. But despite this, many companies still track, model, and consume their event data outside this powerful combination of tooling.
In this talk, Jeff Sloan (Data @ Census, Treatwell, RJMetrics) argues that you should identify core product and business events within your data warehouse. Businesses that do so will find themselves taking advantage of new opportunities in programmatic marketing and analytics while safeguarding their efforts in uncertain times for front-end web tracking.
Join the chat in the #coalesce-census channel (https://bit.ly/3iroCkh). If you’re not yet a member of dbt Community Slack, sign up at https://www.getdbt.com/community/join-the-community
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