Data as Engineering

Raazia Ali
Senior Software Engineer, GetUpside

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About this talk

GetUpside is a platform that connects users with local merchants to help communities thrive. Our data team is small, but our footprint is large and rapidly growing, as we support $1B in local commerce. In this talk, we will share a deep dive into how we do it and why it works.

In particular, we’ll talk about our overall philosophy, then dig into our development workflows and CI/CD pipelines. Finally, we will cover how we scaled all that to put data engineering tools into the hands of our entire GetUpside team.

Join the chat in the #coalesce-data-as-engineering channel ( If you’re not yet a member of dbt Community Slack, sign up at

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