Stef Olafsdottir, CEO and Co-Founder of Avo, is a mathematician and philosopher, turned genetics researcher, turned data scientist, turned founder. She was founding analyst, then Head of Data Science and Growth Lead at QuizUp (100m users, backed by Sequoia and Tencent) where she built and led the data science division and culture – including pioneering company-wide ways to prioritize product innovation. She has since consulted companies in various industries with their product analytics culture. Today, she and her cofounders have built Avo to enable product teams to ship product analytics faster without sacrificing data quality. Avo is where data folks, developers, and PMs collaborate to plan, implement and verify analytics, so they aren’t constantly forced to choose between product delivery speed and data quality.