Make Analysts Love You: How Acorns simplifies their data pipelines with Rudderstack and dbt Labs

Understanding the user funnel and measuring conversion is critical to Acorns as a subscription business. The engineering team turned to Rudderstack to track customer interaction in near real-time across web, ios, and android. However, transforming that into actionable insights required carefully curated SQL spanning two datastores. Come learn how the data engineering team used dbt to build a centralized metrics interface and dynamic funnels in a data landscape spanning Rudderstack, Redshift, Databricks, and dbt with Tableau as our visualization tool.